Sethsuwa Pranajeewa is the essence of Ayurveda, known as the eternal Vedic science of life. Dr. Sujeewa Vithanage, the sole physician in charge of the Sethsuwa Hospital Group was honoured with the UN Friendship Organization Jeewanashoori Award and is world famous as the proprietary patent holder of the miracle medicine, Sethsuwa Pranajeewa. His life mission is exporting the best quality product to the world & introducing world renowned best products to the Sri Lankan society.

Further to above the ayurvedic hospital & ayurvedic product manufacturing Sethsuwa has been expanded as Sethsuwa General Trading recently, to accomplish the above mission.

Dr. Vithanage has been in the forefront of long studies worldwide regarding modern technological advancements during his research period & explore the lack of availability & quality for facilitating equipments for handicapped & disable persons. Mainly he focused on children suffering from Down ’s syndrome.

Finally Sethsuwa General Trading has been appointed as the licensed distribution partner to the Einhell Germany. Einhell is the world best Power Tools from Germany & manufacturing worldwide under supervision of German technological expertise.

Einhell Facts & Figures

  • Corporate headquarters are at Einhell Germany AG in Landau/Isar in Germany.
  • Einhell develops and sells solutions for the handyman and tradesman for home, garden and recreational use.
  • The scope of Einhell’s international operations reflects the global orientation of the company’s customer base.
  • Subsidiaries and affiliated partners around the globe ensure proximity to customers who conduct business throughout the world.
  • Einhell currently has approximately 1320 employees worldwide.
  • Corporate turnover is about € 444 million.

1964-1967: The start of a success story in the Einhell business

In 1964 Hans Einhell, until then proprietor of an installation business in Landau an der Isar, asked his nephew Josef Thannhuber to take over the firm. No one then could have had any inkling of the consequences this would have. Josef was in fact traveling abroad with the aim of learning his trade there and gaining further experience. Indeed, the dynamic young electrical engineer had very different plans for his own future than just carrying on his uncle’s rural craft business

Yet he ultimately allowed himself to be persuaded and his dynamism soon led him to develop new ideas, visions and products that really jump-started the established installation business of his uncle. And that is how Josef Thannhuber laid the original foundation for the rapid success story that is still continuing today. One key decision that demonstrates the foresight of the mechanical engineer, who was already thinking globally, can be seen in a clever move: he kept his uncle’s name for the firm, a name that over the course of the next half-century would become a byword among garden equipment and power tool brands – Einhell.

1968-1985: Internationalization through entrepreneurial spirit

From Landau to the whole world – a pioneer in globalization

The first successful years of the reconstruction period saw the production of switchgear and transformers as the basis for further successful products, such as the first construction site distribution boxes with 3-phase reversing switches as well as transformers for welding equipment, cable drums and small battery chargers.

Hans Einhell GmbH suffered a first minor setback in 1968, when a fire destroyed the majority of the new production facilities. Yet Josef Thannhuber would not be discouraged and, thanks to the dedication of the staff and skilled workers, was able to resume production after just 14 days.

The company, ever a pioneer of internationalization, soon opened a production site in Spain. The founder was also one of the first Western businessmen to travel to Asia and develop the Asian markets with further production sites. Contacts in Hong Kong, Japan, Taiwan and Thailand laid the foundation for a forward-looking, long-term strategy aimed at turning the business into an international production and trading company.

1986-1989: A keen eye on the future for the long-term security of the business

In an era of increasing globalization and the concomitant growth in investment needs, suitable structures had to be found for the constant progress. And as a consistently far-sighted individual, the company's founder was also thinking hard about the mid and long-term security of the business and its continued success.

These considerations ultimately took Einhell from a family-run SME to an international corporation. The decision to float on the stock market was taken and implemented in 1987.

Now at least, Einhell would not only be in good shape to compete, but also move into the premier league of German companies.

1990-2003: Internal and global political changes for a successful start to the 21st century

The 25th anniversary of the company was accompanied by some enormous developments in world history that were to play a decisive role in the successful future of Einhell AG. The fall of the Berlin Wall, the reunification of Germany that quickly followed, the collapse of the Soviet Union and the economic restructuring and opening up of the former “Eastern Bloc” that came with it were key milestones for the German economy.

And of course they also opened up new opportunities for Einhell that were grasped with the customary speed and consistency. But certain internal changes were also waiting in the wings in this last decade of the 20th century: Josef Thannhuber moved from the Executive Board to the Supervisory Board and placed the operational management of the company in younger hands. And at almost the same time, a number of senior employees who had been there right at the start took a well-earned retirement.

2004-TODAY: Internationalization and consolidation - Einhell becomes a global group

After the company celebrated its 40th anniversary, the Einhell success story proceeded at its usual fast pace. Turnover and profits continued to increase, new foreign subsidiaries were established and new markets opened up.

As the fifth decade of the company's history came to an end, the new slogan didn't just apply to the past but also proclaimed the strategy for managing the future: Einhell. Well done.

The group is celebrating its 50th anniversary this year, and it can rightly be proud that after these 50 years it is not only still on strong legs but has a far-sighted corporate strategy that enables it to look forward with positive energy to an exciting future.

Our philosophy: WELL DONE

This is the philosophy which Einhell follows to develop and market products for the handyman and tradesman for home, garden and recreational use. The consistent high quality of our products and an attractive pricing policy which is focused on stability have remained the essential success factors right from the beginning. Our product policy is based on an ability to react faster and be more flexible and innovative than the competition. Our motto is to be "moving on when the others are just getting there".

The company operates around the world to meet the needs of its specialty store, mail order, garden center and discount chain customers. Subsidiaries and affiliated partners around the world enable Einhell to provide an unparalleled level of comprehensive global service. Subsidiaries provide a local presence for customers who operate worldwide. Partners around the world market Einhell products under license using their own brands.

Styling as well as quality make a product distinctive. All future development products will feature a unique, distinctive shape and design.

Core values of the Einhell Group

All activities by Management Committee members, Business Managers or employees are based on human dignity, mutual respect and a service approach to all employees.

External core values

  • Technology offering a good price/performance ratio.
  • Quality that customers believe in and enjoy.
  • The customer is king. To be successful, the company must achieve customer satisfaction.
  • Maintain good relations with banks, shareholders and suppliers.
  • To strengthen social responsibility of our partners and suppliers.

Internal core values

  • Employees at all levels take responsibility and have the courage to make decisions.
  • Employees receive a just reward for corporate success
  • Social responsibility and retention of jobs
  • Continuous product and process improvement.
  • Flexibility to try something new.

Corporate Culture

  • The Einhell Group defines its corporate culture simply as living together with mutual respect in dignified conditions.
  • Cooperation between managers and all employees is based on unreserved trust.
  • The relationship is characterized by mutual honesty and absolute loyalty to the company.
  • A cooperative management style is a distinguish feature of the Einhell corporate culture.
  • We must not knowingly introduce products into the market that pose a hazard to property or users, are highly dangerous or damage the environment. Neither turnover nor profit considerations may be allowed to impinge on this basic principle.
  • The corporate culture represents an obligation to mutual loyalty on the part of the company and its employees. This ensures that the employees’ jobs are safe and the company has a permanent, motivated workforce.
  • Einhell Germany AG regards it as an essential management responsibility to observe laws (Commitment). In order to ensure the observation of laws by Einhell Germany AG and its subsidiaries a Group-wide compliance management system has been installed, which is composed of the generally accepted instruments of compliance rules (in particular risk analysis, codes of conduct, audits and reporting).

Management Culture

  • Managers use their management skills rather than their authority to lead and motivate employees. Their management style engages the employees in the management process.
  • A clear, objective goal defines each management task, and there must be coordination between everyone involved.
  • A willingness to cooperate and concern for human values must be the key features of our management style. Management behavior determines whether motivation or opposition dominates the company atmosphere.
  • All managers must be friendly, honest and open towards employees.
  • Every manager must be a model of solidarity, straightforwardness and reserve.
  • Successful cooperation is based on respect for human values and mutual respect within the management team.

EINHELL PRODUCT RANGE

TOOLS

Cordless Screwdriver / Driller / Miller / Stirrer / Angle Grinder / Rotary Hammer / Sawing / Planer / Multi functional tool

STATIONERY TOOLS

Bench Top Saws / Air Compressor / Power Generator / Woodworking Lathe / Bench Grinder / Stationery Planer / Welding Machine / Workshop Equipment / Bench Drills / Cutter / Log Splitters

GARDEN

Lawn Movers / Chainsaws / Water Pumps / Trimmers & Scythe / Garden Equipment / Scarifier / Leaf Vacuum / Tillers / Grass Shears / Hedge Trimmers / Shredders / Leaf Blowers / Multifunctional Tool

CLEANING & CAR ACCESSORIES

Wet & Dry Vacuum Cleaners / Polishing Machines / Jumper Cables / Car Compressors / High Pressure Cleaners / Battery Chargers / Energy Stations /Ash Vacuum Cleaners / Impact Screwdrivers / Lifting Equipment

HEATING

Electrical Heaters / Gas Heaters / Diesel Heaters / Air Dehumidifies